How we work

We believe in:

Simplicity



Transparency



Flexibility



Quality

Simplicity

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Transparency

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Research approach

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Team

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Network

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Relationships

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Respondents

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Questions

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Flexibility

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Quality

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Simplicity

Our aim is to simply find the truth and deliver it in a meaningful way within the context of your business needs.

Transparency

There’s no box of magic tricks. We believe in being transparent and clear in everything we do. We work closely with you to ensure you understand the processes, timeframes and costs involved, as well as the value that the research outcomes should deliver.

Flexibility

We are always flexible, responsive, and easy to work with. Our aim is to work closely and seamlessly with you. We are quick to understand your priorities and adapt our working styles to fit with yours in order to meet deadlines and hopefully exceed expectations.

Quality

We rely on repeat business and referrals to drive our business forward. We know our reputation rests with the quality of our work. Whilst we always aim to keep costs to a minimum, we never compromise on quality.

Research approach

Our approach to any research challenge is dictated by our clients’ needs. We understand each research challenge will have unique requirements; we therefore never start with a pre-determined methodology in mind. Instead, we design each survey using the following guiding principles:

  • Objective driven: wherever possible, we work to tightly defined and smart research objectives. To achieve this we first interrogate the perceived need for the research to fully understand the business decisions that the outcomes will help you make
  • Context: to help put your business objectives and research challenges into context, we examine the environment your brand is competing in, whether local or global, taking time to understand the potential opportunities, threats, barriers, and success factors
  • Open mind: we love to think outside the box to generate and explore as many ideas as possible, but first we take a good look to see what’s already inside the box and examine any preconceptions that may exist. Throughout the project we keep an open mind, evaluating thoughts and ideas as they emerge, but fixing the research objectives and your business needs at the heart of everything we do
  • Integrity: we rigorously evaluate the pros and cons of each methodology and only recommend what we believe will truly deliver on the research objectives as well as fit within your budget and decision making timeframes

Team

Our team has over 20 years of experience in, marketing, advertising, and media research, and over 18 years specifically in healthcare. Much of our thinking and approach to research is influenced by behavioural psychology, rational expectations, behavioural economics, advances in neurosciences and neuromarketing. We aim to keep abreast of the latest developments in these fields so that we can better understand our respondents and the potential limitations of our methodologies, as well as improve the interpretation of our survey outcomes.

Network

We have developed an extensive network of expert partners including technology specialists, moderators, medical translators, fieldwork and panel agencies, and specialist recruiters, who have supported us in our surveys over the past years.

Relationships

Core to our success is the strength of the relationships we build with our clients and our network of partners. We work hard to ensure these relationships are founded on mutual respect, trust, understanding, and empathy. To achieve this, we establish direct communication channels, e.g. a single or main point of contact within the project team, and we are always quick to respond, communicating concisely, setting appropriate expectations, taking responsibility for our actions, and delivering on the promises we make.

Respondents

Respondents are usually your existing or potential customers. It is vital to demonstrate respect for them by ensuring the survey topics are relevant, and the survey questions are clear, easy to understand, engaging, non-repetitive, and remain true to the original purpose. We believe this sort of respect for the respondents generates better and more honest data, which helps to bring us closer to the truth.

Questions

Drawing on years of experience of analysing respondent behaviour, we carefully design surveys and questionnaires depending on whether we need to probe the respondents’ intuitive subconscious, or the rational decision making, or a combination of both. We methodically consider what is likely to influence the response, and then develop the question with the response mode in mind, e.g. whether the respondent is likely to use system 1 or system 2 cognition, as well as factoring in the potential impact of the data collection methodology being used.


System 1 responses, main characteristics: implicit, rapid, low effort, automatic, unconscious reasoning, non-logical, usually contextualised and domain specific; includes recognition and perception, but is independent of working memory, and tends to be non-verbal

System 2 responses, main characteristics: explicit, slow, high effort, controlled, conscious reasoning, logical, fluid intelligence, abstract and domain general; includes rule following, comparisons, evaluating options, is limited by working memory, and tends to be linked to language

Questions

Drawing on years of experience of analysing respondent behaviour, we carefully design surveys and questionnaires depending on whether we need to probe the respondents’ intuitive subconscious, or the rational decision making, or a combination of both. We methodically consider what is likely to influence the response, and then develop the question with the response mode in mind, e.g. whether the respondent is likely to use system 1 or system 2 cognition, as well as factoring in the potential impact of the data collection methodology being used.


System 1 responses, main characteristics: implicit, rapid, low effort, automatic, unconscious reasoning, non-logical, usually contextualised and domain specific; includes recognition and perception, but is independent of working memory, and tends to be non-verbal

System 2 responses, main characteristics: explicit, slow, high effort, controlled, conscious reasoning, logical, fluid intelligence, abstract and domain general; includes rule following, comparisons, evaluating options, is limited by working memory, and tends to be linked to language

Respondents

Respondents are usually your existing or potential customers. It is vital to demonstrate respect for them by ensuring the survey topics are relevant, and the survey questions are clear, easy to understand, engaging, non-repetitive, and remain true to the original purpose. We believe this sort of respect for the respondents generates better and more honest data, which helps to bring us closer to the truth.

Relationships

Core to our success is the strength of the relationships we build with our clients and our network of partners. We work hard to ensure these relationships are founded on mutual respect, trust, understanding, and empathy. To achieve this, we establish direct communication channels, e.g. a single or main point of contact within the project team, and we are always quick to respond, communicating concisely, setting appropriate expectations, taking responsibility for our actions, and delivering on the promises we make.

Network

We have developed an extensive network of expert partners including technology specialists, moderators, medical translators, fieldwork and panel agencies, and specialist recruiters, who have supported us in our surveys over the past years.

Team

Our team has over 20 years of experience in, marketing, advertising, and media research, and over 18 years specifically in healthcare. Much of our thinking and approach to research is influenced by behavioural psychology, rational expectations, behavioural economics, advances in neurosciences and neuromarketing. We aim to keep abreast of the latest developments in these fields so that we can better understand our respondents and the potential limitations of our methodologies, as well as improve the interpretation of our survey outcomes.

Research approach

Our approach to any research challenge is dictated by our clients’ needs. We understand each research challenge will have unique requirements; we therefore never start with a pre-determined methodology in mind. Instead, we design each survey using the following guiding principles:

  • Objective driven: wherever possible, we work to tightly defined and smart research objectives. To achieve this we first interrogate the perceived need for the research to fully understand the business decisions that the outcomes will help you make
  • Context: to help put your business objectives and research challenges into context, we examine the environment your brand is competing in, whether local or global, taking time to understand the potential opportunities, threats, barriers, and success factors
  • Open mind: we love to think outside the box to generate and explore as many ideas as possible, but first we take a good look to see what’s already inside the box and examine any preconceptions that may exist. Throughout the project we keep an open mind, evaluating thoughts and ideas as they emerge, but fixing the research objectives and your business needs at the heart of everything we do
  • Integrity: we rigorously evaluate the pros and cons of each methodology and only recommend what we believe will truly deliver on the research objectives as well as fit within your budget and decision making timeframes

Quality

We rely on repeat business and referrals to drive our business forward. We know our reputation rests with the quality of our work. Whilst we always aim to keep costs to a minimum, we never compromise on quality.

Flexibility

We are always flexible, responsive, and easy to work with. Our aim is to work closely and seamlessly with you. We are quick to understand your priorities and adapt our working styles to fit with yours in order to meet deadlines and hopefully exceed expectations.

Transparency

There’s no box of magic tricks. We believe in being transparent and clear in everything we do. We work closely with you to ensure you understand the processes, timeframes and costs involved, as well as the value that the research outcomes should deliver.

Simplicity

Our aim is to simply find the truth and deliver it in a meaningful way within the context of your business needs.

It's all about the question

There are two doors: one has a very hungry and ferocious lion behind it, the other has the fountain of all knowledge behind it. You don’t know which door leads to what. There are two guards in front of the doors. Both guards know what is behind each door. One always tells the truth. The other always lies. But you don’t know which guard always tells the truth and which guard always lies. Your task is to find the fountain of all knowledge and avoid being eaten by the very hungry and ferocious lion, but you can ask only one question to the guards.

What should you ask, and to whom?

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