Simplicity
Transparency
Flexibility
Quality
Our aim is to simply find the truth and deliver it in a meaningful way within the context of your business needs.
There’s no box of magic tricks. We believe in being transparent and clear in everything we do. We work closely with you to ensure you understand the processes, timeframes and costs involved, as well as the value that the research outcomes should deliver.
We are always flexible, responsive, and easy to work with. Our aim is to work closely and seamlessly with you. We are quick to understand your priorities and adapt our working styles to fit with yours in order to meet deadlines and hopefully exceed expectations.
We rely on repeat business and referrals to drive our business forward. We know our reputation rests with the quality of our work. Whilst we always aim to keep costs to a minimum, we never compromise on quality.
Our approach to any research challenge is dictated by our clients’ needs. We understand each research challenge will have unique requirements; we therefore never start with a pre-determined methodology in mind. Instead, we design each survey using the following guiding principles:
Our team has over 20 years of experience in, marketing, advertising, and media research, and over 18 years specifically in healthcare. Much of our thinking and approach to research is influenced by behavioural psychology, rational expectations, behavioural economics, advances in neurosciences and neuromarketing. We aim to keep abreast of the latest developments in these fields so that we can better understand our respondents and the potential limitations of our methodologies, as well as improve the interpretation of our survey outcomes.
We have developed an extensive network of expert partners including technology specialists, moderators, medical translators, fieldwork and panel agencies, and specialist recruiters, who have supported us in our surveys over the past years.
Core to our success is the strength of the relationships we build with our clients and our network of partners. We work hard to ensure these relationships are founded on mutual respect, trust, understanding, and empathy. To achieve this, we establish direct communication channels, e.g. a single or main point of contact within the project team, and we are always quick to respond, communicating concisely, setting appropriate expectations, taking responsibility for our actions, and delivering on the promises we make.
Respondents are usually your existing or potential customers. It is vital to demonstrate respect for them by ensuring the survey topics are relevant, and the survey questions are clear, easy to understand, engaging, non-repetitive, and remain true to the original purpose. We believe this sort of respect for the respondents generates better and more honest data, which helps to bring us closer to the truth.
Drawing on years of experience of analysing respondent behaviour, we carefully design surveys and questionnaires depending on whether we need to probe the respondents’ intuitive subconscious, or the rational decision making, or a combination of both. We methodically consider what is likely to influence the response, and then develop the question with the response mode in mind, e.g. whether the respondent is likely to use system 1 or system 2 cognition, as well as factoring in the potential impact of the data collection methodology being used.
System 1 responses, main characteristics: implicit, rapid, low effort, automatic, unconscious reasoning, non-logical, usually contextualised and domain specific; includes recognition and perception, but is independent of working memory, and tends to be non-verbal
System 2 responses, main characteristics: explicit, slow, high effort, controlled, conscious reasoning, logical, fluid intelligence, abstract and domain general; includes rule following, comparisons, evaluating options, is limited by working memory, and tends to be linked to language
Drawing on years of experience of analysing respondent behaviour, we carefully design surveys and questionnaires depending on whether we need to probe the respondents’ intuitive subconscious, or the rational decision making, or a combination of both. We methodically consider what is likely to influence the response, and then develop the question with the response mode in mind, e.g. whether the respondent is likely to use system 1 or system 2 cognition, as well as factoring in the potential impact of the data collection methodology being used.
System 1 responses, main characteristics: implicit, rapid, low effort, automatic, unconscious reasoning, non-logical, usually contextualised and domain specific; includes recognition and perception, but is independent of working memory, and tends to be non-verbal
System 2 responses, main characteristics: explicit, slow, high effort, controlled, conscious reasoning, logical, fluid intelligence, abstract and domain general; includes rule following, comparisons, evaluating options, is limited by working memory, and tends to be linked to language
Respondents are usually your existing or potential customers. It is vital to demonstrate respect for them by ensuring the survey topics are relevant, and the survey questions are clear, easy to understand, engaging, non-repetitive, and remain true to the original purpose. We believe this sort of respect for the respondents generates better and more honest data, which helps to bring us closer to the truth.
Core to our success is the strength of the relationships we build with our clients and our network of partners. We work hard to ensure these relationships are founded on mutual respect, trust, understanding, and empathy. To achieve this, we establish direct communication channels, e.g. a single or main point of contact within the project team, and we are always quick to respond, communicating concisely, setting appropriate expectations, taking responsibility for our actions, and delivering on the promises we make.
We have developed an extensive network of expert partners including technology specialists, moderators, medical translators, fieldwork and panel agencies, and specialist recruiters, who have supported us in our surveys over the past years.
Our team has over 20 years of experience in, marketing, advertising, and media research, and over 18 years specifically in healthcare. Much of our thinking and approach to research is influenced by behavioural psychology, rational expectations, behavioural economics, advances in neurosciences and neuromarketing. We aim to keep abreast of the latest developments in these fields so that we can better understand our respondents and the potential limitations of our methodologies, as well as improve the interpretation of our survey outcomes.
Our approach to any research challenge is dictated by our clients’ needs. We understand each research challenge will have unique requirements; we therefore never start with a pre-determined methodology in mind. Instead, we design each survey using the following guiding principles:
We rely on repeat business and referrals to drive our business forward. We know our reputation rests with the quality of our work. Whilst we always aim to keep costs to a minimum, we never compromise on quality.
We are always flexible, responsive, and easy to work with. Our aim is to work closely and seamlessly with you. We are quick to understand your priorities and adapt our working styles to fit with yours in order to meet deadlines and hopefully exceed expectations.
There’s no box of magic tricks. We believe in being transparent and clear in everything we do. We work closely with you to ensure you understand the processes, timeframes and costs involved, as well as the value that the research outcomes should deliver.
Our aim is to simply find the truth and deliver it in a meaningful way within the context of your business needs.
